What is Podcasting?

What is PodCasting?In simplest terms, a podcast is an audio or video program that is distributed over the internet and made available for download.

Unlike fixed media channels (for example television) listeners have 100% control over what content they download and also where and when they listen to or watch it.

Despite its name, a podcast may be played through a variety of audio programs and hardware devices and is not limited to the iPod brand products alone. Instead listeners use a variety of technologies including devices such as mp3 players, mobile phones and desktop computers.

The great thing about Podcasts is that they are always created by people who are passionate and excited about the topic. They may be every day people right through to industry professionals and topical experts. If you can’t find the Podcast you want, then maybe it is up to you to start it?